Retail

The retail landscape is on the brink of its biggest transformation yet. Discover how AI-powered consumers and their digital shopping assistants are reshaping how we buy, forcing brands to adapt or risk being left behind.

Pinterest is leveraging AI not to replace the shopper, but to enhance the shopping journey. CEO Bill Ready explains how AI-powered tools are making online shopping more personalized and joyful, focusing on assisting users rather than full automation.

Japanese eCommerce giant Rakuten is launching a new agentic AI platform to deliver ‘omotenashi,’ the ultimate level of customer service. This AI acts as a ‘brain twin’ to personalize shopping, anticipate user needs, and empower merchants with advanced tools.