In a world where information is power, Sinclair Broadcast Group is taking a bold step to ensure that power is accessible to everyone, regardless of language. Imagine tuning into your local news and being able to understand every word, even if English isn't your first language. This is now a reality for many, thanks to Sinclair's pioneering use of artificial intelligence.
Sinclair has embarked on a groundbreaking initiative to provide real-time live language translation of local newscasts. This first-of-its-kind test is currently underway in cities like Baltimore, San Antonio, West Palm Beach, and Las Vegas. Viewers can now access Spanish language broadcasts live on each station’s YouTube channel, breaking down language barriers and making critical news accessible to a broader audience.
The driving force behind this innovation is Sinclair's collaboration with Deeptune, a leading generative AI language editing company. Together, they are leveraging cutting-edge AI technology to deliver accurate, real-time translations of news, weather, and community updates. This initiative not only enhances accessibility but also fosters greater engagement among non-English-speaking viewers.
Rob Weisbord, COO and president of local media at Sinclair, emphasizes the company's commitment to expanding access to local journalism through innovative technology. "By implementing live AI translation of our newscasts, we’re breaking down language barriers and ensuring that more viewers can engage with Sinclair’s trusted news coverage," he says.
Tim Lupo, founder and CEO of Deeptune, shares his excitement about the collaboration, highlighting its significance in making critical news accessible to diverse communities. "This collaboration represents a significant step forward in demonstrating how AI can be deployed responsibly to serve the public interest," Lupo states.
For those in the participating markets, experiencing this innovation is just a click away. Local Sinclair stations' YouTube channels are now the gateway to real-time translated news:
- WBFF/Baltimore: Watch here
- San Antonio: Watch here
- West Palm Beach: Watch here
- Las Vegas: Watch here
Sinclair's journey with generative AI began in 2024, initially using AI for language translation in the Tennis Channel series "Petko Unfiltered" and during severe weather events like Hurricane Milton. This latest initiative marks a significant expansion of their AI capabilities, reinforcing Sinclair's role as a leader in innovative broadcasting.
Key Takeaways:
- Sinclair is using AI to provide real-time translations of local news, making it accessible to non-English speakers.
- The initiative is currently being tested in Baltimore, San Antonio, West Palm Beach, and Las Vegas.
- Collaboration with Deeptune is central to delivering accurate translations.
- This effort enhances accessibility and engagement with local news.
- Sinclair's use of AI began in 2024, marking a continued commitment to innovation.
Conclusion
Sinclair's use of AI in broadcasting is a testament to the power of technology in bridging communication gaps. By making local news accessible to non-English speakers, Sinclair is not only enhancing viewer engagement but also setting a precedent for responsible AI deployment in media. As this initiative unfolds, it promises to reshape how diverse communities access and interact with news, ensuring that everyone has a seat at the table of information.