Nevada is stepping into the spotlight as one of the first states to address the growing influence of artificial intelligence in political advertising. With the passage of Assembly Bill 73 (AB 73), the Silver State is setting a new standard for transparency in campaign ads, just in time for the upcoming election cycle.
Imagine scrolling through your social media feed and seeing a video of a historical figure doing something outlandish—like George Washington surfing at Lake Tahoe. While this might seem obviously fake, the reality is that AI-generated images and videos are becoming so sophisticated that even the most discerning viewers can be fooled. This is exactly the concern that Nevada lawmakers set out to address.
AB 73 doesn’t ban the use of AI in political ads. Instead, it requires that any ad using AI-generated content must clearly disclose this fact to viewers or listeners. For television and social media, this means a visible banner must appear for the duration of the ad. For radio and podcasts, an audio statement at the beginning and end of the ad is required. The goal is simple: ensure voters know when they’re seeing or hearing something created by artificial intelligence, so they can make informed decisions.
The law was inspired by similar legislation in Washington State and comes at a time when the potential for AI-driven misinformation is higher than ever. Last fall, a political candidate in North Carolina was targeted by negative ads featuring AI-generated content, highlighting just how real—and potentially damaging—these scenarios can be.
For candidates who feel they’ve been unfairly targeted by non-compliant ads, AB 73 provides a path for civil action. Meanwhile, everyday voters are encouraged to report any political ad they believe doesn’t follow the new rules to the Nevada Secretary of State’s Office.
Actionable Takeaways:
- If you see a political ad, look for clear disclosures about AI-generated content.
- If you suspect an ad is not following the law, report it to the Secretary of State’s Office.
- Stay informed about how technology is shaping the information you receive during election season.
As we approach the next round of elections, Nevada’s proactive approach could serve as a model for other states grappling with the challenges of AI in politics. AB 73 goes into effect in January 2026, giving campaigns and voters time to adapt to these new transparency standards.
Summary of Key Points:
- Nevada’s AB 73 requires clear disclosure of AI-generated content in political ads.
- The law does not ban AI in political advertising, but promotes transparency.
- Voters and candidates have avenues to report or challenge non-compliant ads.
- The law takes effect in January 2026, ahead of the next major elections.
- Nevada’s approach may influence similar legislation in other states.