OpenAI’s recent acquisition of Jony Ive’s AI device startup has sent ripples through the tech world, sparking conversations about what the next era of computing might look like. If you’ve ever marveled at how the iPhone transformed daily life, you’ll understand why this move is being compared to the leap from flip phones to touchscreen smartphones.
A New Chapter in Human-Computer Interaction
Sarah Friar, OpenAI’s CFO, recently shared her vision at the VivaTech 2025 conference in Paris. She drew a compelling parallel: just as the graphical user interface made computers accessible to the masses, and the touchscreen revolutionized mobile devices, OpenAI’s new venture could redefine how we interact with technology altogether.
Today, most of us still rely on typing, tapping, and swiping—methods that haven’t fundamentally changed in decades. But what if interacting with AI could be as natural as speaking, seeing, or even gesturing? That’s the promise of multimodal computing, where devices understand and respond to a blend of voice, vision, and touch.
The Powerhouse Team Behind the Vision
The $6.4 billion acquisition wasn’t just about technology—it was about people. Jony Ive, the legendary designer behind Apple’s most iconic products, leads a small, elite team that includes veterans like Tang Tan, who played key roles in the creation of the iPhone, Apple Watch, and AirPods. OpenAI is betting big—over $100 million per team member—that this group can once again change the way we live and work.
Beyond Screens: The Future Is Multimodal
Friar hinted that the new device will break away from the traditional keyboard-and-screen setup. Instead, it will embrace the full spectrum of human communication. Imagine a device that listens, sees, and understands context—making technology feel less like a tool and more like a natural extension of ourselves.
This shift could have profound implications. For businesses, it means rethinking how products and services are delivered. For individuals, it could make technology more accessible, especially for those who find current interfaces challenging.
OpenAI’s Evolving Business Model
The acquisition is just one part of OpenAI’s broader transformation. With demand for its AI models soaring—500 million users every week—OpenAI is expanding its cloud partnerships and building its own data centers. The company is also restructuring its for-profit arm into a public benefit corporation, aligning its commercial ambitions with its mission-driven roots.
This dual structure allows OpenAI to pursue innovation while maintaining strong governance and mission alignment. As Friar noted, the nonprofit parent remains crucial for guiding the company’s values and long-term vision.
Actionable Takeaways
- Stay curious: The next wave of computing will reward those who are open to new ways of interacting with technology.
- Prepare for change: Businesses should start thinking about how multimodal interfaces could impact their products and customer experiences.
- Watch for updates: As OpenAI’s plans unfold, expect more announcements that could reshape the tech landscape.
Summary: Key Points
- OpenAI’s acquisition of Jony Ive’s team could spark a new era in computing, moving beyond screens and keyboards.
- The focus is on multimodal interaction—combining voice, vision, and touch for more intuitive experiences.
- The elite team behind the project has a proven track record of industry-defining innovation.
- OpenAI is restructuring to balance commercial growth with mission-driven governance.
- The future of technology may soon feel more natural, accessible, and human-centric than ever before.